UNITY 4
LOVE

YE

A catalogue. A movement. A live experience that changed the shape of modern music.

Few artists in the world command attention like Ye. Across two decades, he has shaped music, fashion, visual culture, and live performance on a global scale. UNITY 4 LOVE is engineered to capture that scale — and channel it into a once-only Las Vegas moment.

"This is not just a set.
It is an atmosphere."

THE FIRST
UNITY 4 LOVE

Built for July 4. Built for Las Vegas. Built to be remembered.

UNITY 4 LOVE is conceived as more than a headline concert. It is the launch of a premium event brand built around unity, emotional release, cultural relevance, and large-scale production. The founding edition lands on July 4, 2026 — aligning with America's 250th anniversary and giving the night an immediate symbolic charge: freedom, expression, togetherness, spectacle.

The first one always matters most. This is where the story begins.

ALLEGIANT
STADIUM
LAS VEGAS

The heart of the Strip. The scale this night demands.

Located beside the Las Vegas Strip, Allegiant Stadium is one of the world's premier live-event venues. Fully enclosed, climate-controlled, and built for world-class entertainment — with a capacity of 65,000. Its size, production capability, and location make it an ideal stage for a founding-edition event designed to feel monumental from the first frame to the final note.

PRODUCED BY
JEFF YARCHEVER

Founder. Brand builder. Commercial operator.

UNITY 4 LOVE is being developed under the production leadership of Jeff Yarchever — President & Founder of Velvet Angels. The vision is simple: create a live experience strong enough to become a lasting brand.

Velvet Angels' broader concept direction extends the event into merchandise, product, ticketing innovation, and scalable live-event commerce — positioning UNITY 4 LOVE not as a single night, but a platform.